Honestly, I don’t have any big secret. The one thing I can say is if you don’t have traffic, you won’t make money, but that’s pretty obvious.
In my limited experience, I’ve found it takes 3-4 months minimum to know if the site you created will, one, rank well for your keywords, and, two, start to generate any income thats more than a buck a day. The $30 bucks a day I’m making now is from about 5 sites / pages. My game site is making about $20 of that a day, and then I have a few other sites that are mainly affiliate product sites that are making a couple bucks each from Adsense, but that’s not their main purpose. I created the game site back in November and in January I was about ready to dump it because I couldn’t get any traffic. All of a sudden about Feb 1, I went from 15 unique visitors a day to 150. And within a week I jumped up to 500. I checked Google and sure enough, I had 5 of my targeted keyword phrases in the top 5..and that’s where 85% of my traffic is generated. This shows HOW IMPORTANT KEYWORD RESEARCH IS…and on page keyword optimization.
Obviously at $30 a day, I’m no Adsense genius, but this is what I’ve been doing so far.
I create simple sites & pages. I’ve done crazy, elaborate sites before and they just distract people. Basic navigation structure and a good color scheme can go a long way. Make it look professional, but not complicated. Simplicity is the key and if you’re making a page just for Adsense revenue, don’t give too much information. Write a few paragraphs of good content, but don’t give all the information away…make them want to click on an ad to get more info. These simple pages make an average of a buck a day, and they took no time to make.
Don’t be afraid to create single page sites on a sub directory of your current sites. As you can see in the site I listed above, I just created a sub folder (name it with your keywords) and then created a page within that folder (use the same keywords to name the page). I like to create a cool custom header and use images where appropriate, along with some good, keyword rich content. Put your ads in there and you’re ready to go. You can make lots of these pages quickly. If you plan on submitting them to directories, you’ll need to find the directories that allow deep links, since that’s what these pages will be.
Get links wherever you can. I still like directory submission as the backbone of link building. Doing it yourself can be tedious, especially if you’re trying to build links for a lot of sites, so spend a few bucks and hire someone to do the manual submissions for you. You can find plenty of people here on DP who will do 500+ submissions for $20 bucks. It’s worth the time you save to go this route.
As for Adsense itself, I stick with the Square and Wide Skyscraper when I can, with a blended background / borders, and link colors that match the site design. This seems to be the method that works best for most.
I’m no SEO expert, but I can write decent content, and I just make sure it’s coherent, relevant, and has my keywords I’m targeting for that page. I use H1, H2 tags like everyone should, and make sure that my page Title always has my keyword phrase. I don’t worry about Meta tags much, but I put my keywords in and make sure my description has the keywords too. It can’t hurt.
I do all the social bookmarking stuff, but I don’t know how much I really get from it, other than a few links. I use Stumbleupon, Clipmarks, and all the big SB sites. They can’t hurt, so keep submitting.
Find blogs with content relevant to your site and make some quality comments on there. Most blog comments will let you put in your name, url and email address. In the name section, use your targeted keywords, or a variation of them. Then put your website in the URL area. When your comment is posted, the name will be your anchor text keywords and you’ve got a good quality targeted backlink. Don’t abuse the commenting tactic, and spread it around over as many blogs as you can.
I just started getting into article submissions, and it really is a good way to get backlinks that you create within the context of relevant content. EzineArticles.com is one of the best, but if you search here on DP, there are lots of people who have free article directories that you can submit your articles to.
Once again, traffic is the only way you’ll see an increase in your Adsense revenue. It’s just a numbers game. The more sites you have and the more people you have visit each site, the more clicks you’ll get. It’s a simple equation. So go do some niche and keyword research, make some quality pages. Put your nose to the grindstone and start building links. In a few months, you’ll reap the rewards. You can do this over and over again until you have your own little Adsense network. None of what I said here is a revelation to most of you, but it’s how I’ve been doing things, and it seems to be working a bit. Good luck.