CRM stands for Customer Relationship Management. Customer Relationship Management software assists businesses by helping to direct sales, marketing and customer service.
CRM software can collect and store detailed data about individual customers’ past interactions with your company including purchases, service requests, returns, etc. CRM Software will help you better understand your customers’ needs and purchase or use patterns. This information can then be used by sales and marketing departments to direct and improve future product development and service. Customer Relationship Management Software can collect and organize internet data and phone-data for further analysis and use.
CRM software can perform a wide range of services including contact and lead management , e-based interaction, automated email, e surveys, call center and help desk services and other personalized services. The right CRM software can organize your customer relations, Provide better customer service and increase company revenues. There are numerous Customer Relationship Management Software companies each with products to help streamline your business.