1. Hidden Content
of our list of black hat SEO techniques is hidden content. Hidden content comes in many guises but the basic principle is that within the code for the site there will be content stuffed with keywords, this content will not be visible to the end user of the site.
One way of doing this is by using comment tags.
Comment tags look like this;
The real purpose of comment tags is for developers to add in useful reminders within their code explaining what that piece of code does.
Hereâ€™s an example of the comment tag being used correctly,
Hereâ€™s an example of a comment tag being used incorrectly in a bid to promote a hypothetical page targeting search engine optimisation,
Another popular way of hiding content is the use of the
Hereâ€™s an example of the
Hereâ€™s an example of the
Other HMTL tags misused in similar ways include the
Content can also be hidden from the end user by using CSS, excessively small text and coloured text on the same coloured background.
All of these techniques are frowned upon by search engines and if detected can mean your website will be penalised or even banned. To the untrained eye it can be very difficult to spot the use of some of these techniques which is why we offer a free website MOT test at PushON.
2. Meta Keyword Stuffing
There are two Meta tags that are generally used to inform search engines of the content on the page. They reside between the
The meta description should be used to describe the content of your page honestly and concisely and be 1 or 2 sentences, 3 at most.
Hereâ€™s an example of the meta description being used in the correct manner,
Hereâ€™s an example of the meta description tag being used incorrectly for a page promoting a restaurant called â€œMadeUpâ€,
3. Meta Keywords
Meta Keywords should be a short list of words that inform of the main focus of the page. Meta keywords have been so misused in the past that there are few if any search engines that take any heed of them.
Hereâ€™s an example of the meta keywords being used in the correct manner,
Hereâ€™s an example of the meta keywords tag being used incorrectly for a page promoting a restaurant called â€œMadeUpâ€,
4. Doorway or Gateway Pages
Doorway or Gateway pages are pages designed for search engines and not for the end user. They are basically fake pages that are stuffed with content and highly optimised for 1 or 2 keywords that link to a target or landing page. The end user never sees these pages because they are automatically redirected to the target page.
Off-the-shelf SEO software often encourages the use of gateway pages as do SEO firms that donâ€™t know what theyâ€™re talking about. Search engine spiders are being enhanced continually to detect these pages and will get ignored or worse still, flag your site up as being spam and ban you all together.
5. Link Farming
In the real world if you were to build your house in a bad neighbour hood then your house would be affected by its surroundings. The same is true of the virtual world. Link farms or free for all (FFA) pages have no other purposes than to list links of unrelated websites. They wonâ€™t provide you with any traffic and you run the risk of having your site banned for participating. Donâ€™t participate in link farming.