what is Long Tail Search?
It’s anything but new.
It’s how people use search engines - they actually don’t generally type in “credit cards” or “shoes” they type in long phrases like “credit cards with free gifts” or “black shoes for sale in Iowa”
You can use it to your advantage in articles, and anchor texts - the technique is to have lots of long-tails - none of them searched for much, but get lots of them and it builds up into useful search volume.
What is the Long Tail of Search?
If you’re relatively new to the business of search engine optimization, you may have heard the term “long tail” being bandied about, often without much of an explanation. You may even have heard people talking about making money on the long tail of search. What is it, and how can it help you?
This term “long tail” actually has a little history behind it. While the earliest use of similar terms dates to March 2003, it really began to strike a chord with SEOs and SEMs in October 2004 with one of those paradigm-changing articles that alters the way everyone looks at things - in this case, the entertainment business (and other businesses by extension, as you’ll see in a moment). The article was written by Chris Anderson, published by Wired, and called “The Long Tail.” Naturally, it has implications way beyond that business, but for our purposes, it works well enough to start there. (more make money insurances …)